so recently I got a couple of new mailers to send out. I decided to do two different images because really I like both of them and I just thought they gave a different flavor for Halloween. I was also happy with the result of making them digitally on the Procreate app using my regular old iPad. Most people I see you working in procreate do it on an iPad Pro with a pencil but I wanted to see what I could do with the tools at my disposal. Working on these two pieces really got me to get a feeling for how to illustrate digitally on an iPad. I found a very freeing from just using my Wacom because I could move it around in all different directions and it felt closer to how I work when I use a traditional medium in that I can move fast and change around what I'm doing quickly rather than hitting keystrokes to tell the computer what I'm doing. If you're working in digital or if you're working traditionally and you have access to a regular iPad I would suggest trying to use the Procreate app because it just brings you to the digital table so to speak.
Mailers are interesting. I never really know how many I should send out. The first mailer I sent out I sent out about 100. But with this one I sat around 200 and when I was watching Lee whites business in illustration class he said to send out around 1400 mailers at a time. Doing the math I realized how much of an expense it was to just send out mailers. I asked Lee about this and his response got me confused. He said if I wasn't getting recognized for my work and maybe I wasn't ready to be sending mailers out. But if I'm not sending mailers out how will people know me for my work? It felt like a chicken or the egg argument. So finally I just ordered as many mailers is a good sent them out the door and hope that someone will take notice. That's the best that any of us can do.